SOFRUILEG is a French company specialized in managing intellectual property and designing and distributing innovative technical and marketing concepts for fruits and vegetables.
SOFRUILEG’s mission is to bring new technological and varietal solutions to add value to the supply chain in existing and future markets in fresh produce and food and non-food industries.
SOFRUILEG is affiliated with the Scaap Kiwifruits De France cooperative, the number 1 kiwi company in France. This privileged relationship with producers offers a significant advantage in understanding new challenges in agriculture and in offering innovative solutions.
Over the years,SOFRUILEG has acquired well-known expertise in France’s green-fleshed kiwi (Actinidia deliciosa) sector by successfully inventing new production and preservation techniques for the well-known Hayward variety and in launching the early Summerkiwi™ green kiwi variety.
SOFRUILEG is also present in Europe’s fast-growing yellow-flesh kiwi market with the Soreli (Actinidia chinensis) variety.
SOFRUILEG responds to new market trends and expectations with the Nergi® baby kiwi (Actinidia arguta), a real innovation in the fruit berries and snack field.
Armed with market knowledge, SOFRUILEG is involved in its managed varieties’ strategy by suggesting and implementing innovative marketing ideas with international market entities.
SOFRUILEG relies on long-term partnerships with international plant research and breeding centers, technical institutes, specialist nurseries, producers, structural technicians, market entities, and technical, economic, legal and financial institutions.
SOFRUILEG ’s ambition is to develop its International activities in its core business of green, yellow, and kiwi berries but also expand its technical and marketing expertise to new fruit and vegetable species.