How to encourage producers to invest in a resistant and productive yellow kiwi variety?

After conquering kiwi industry professionals at specialized trade shows, the Haegeum variety is now establishing itself as a major innovation: a yellow kiwi variety of high qualitative level available from December to May.
To mark this advancement, SOFRUILEG organized on September 16, 2025, the Haegeum Day, a unique event bringing together producers, distributors, and industry stakeholders.

On the program: technical workshops to deepen know-how, opportunities for exchanges between professionals, and the discovery of a Haegeum orchard in Montardon (64).

The day ended as producers already committed, others still considering, and European partners curious to explore the prospects offered by this new variety gathered in a plenary session.

Welcomed by AGROCAMPUS 64, students, professionals, and partners were able to share their expertise and vision around this fruit of the future.

SOFRUILEG, french company dedicated to global intellect property licensing, design of innovative technical and marketing concepts in the fruits industry will be present at MACFRUIT 2025.

SOFRUILEG’s mission is to bring new technical and varietal solutions to the growers to add value to the supply chain in existing and future markets in fresh produce food.

This year, SOFRUILEG will exhibit at the MACFRUIT 2025 in Rimini (ITALY) and will highlight 2 promissing varieties for the green and gold kiwi markets.

Growers, invest in a promissing crop !

For more information, keep in touch with :

Fabien BEC: f.bec@sofruileg.com

Jean-Pierre CARUEL : jp.caruel@sofruileg.com

At the last International Fruit and Vegetable Show FRUITLOGISTICA in Berlin, SOFRUILEG revealed the new visual identity that NERGI® punnets will feature for the next marketing season from August to November 2025 in the berry section of the main European brands. The new design is intended to be in line with the brand’s values ​​of naturalness and in line with consumer profiles. Since its launch 20 years ago in 2005, more than 45 million consumer units have been successfully marketed, particularly in Germany, Scandinavia and the UK. The NERGI® concept now brings together 140 partner growers spread between Portugal, Italy, France and Ukraine. SOFRUILEG aims to continue developing its surface areas in the coming years to meet the growing demand from consumers attracted by the NERGI® minikiwi.

For more information on NERGI®, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com

Growers, invest in a crop of the future!
SOFRUILEG supports growers looking for diversification by offering a range of new high-performance green, yellow and red kiwi varieties.
Meet the SOFRUILEG technical team : stand D150 – Hall ARDESIA

www.sofruileg.com

Crédit photo : @Pauline Luc

SOFRUILEG at the SIFEL-VINITECH exhibition in Bordeaux (FRANCE) – november 2024 – Promising contacts for kiwi production projects for green and golden kiwi !

Consumption of NERGI® mini kiwifruit is rising steadily in Northern European markets, where the market for fruit berries remains buoyant. The sweet and acidulous taste of NERGI® mini kiwifruit delivers a delightful taste experience to consumers, adults and children alike.

Today, German and Scandinavian households largely endorse the consumption of fruit berries and NERGI® mini kiwifruit. Leading retail networks were quick to promote the product, and consumers are following suit. While some consumers see it as a way of promoting healthy, tasty food, others choose it for convenience and ease of use. Although French and Italian consumers appear to be adopting the product more slowly, consumer habits are changing and the outlook for development is favourable.

« The product is available from mid-August to mid-November, in line with the brand’s quality specifications. This year, over 10 million 125 g punnets are expected to hit the shelves, mainly from our orchards in Portugal, Italy and France. »

Jean-Pierre Caruel.

SOFRUILEG Innovation Department

Significant promotional budgets are being rolled out by the marketing teams to support brand awareness on social media, in particular with a network of European influencers. This year, the brand’s messages revolve around a new concept: « SMALL FRUIT, MAXI EFFECTS ».

With tailor-made campaigns for each market segment and incentives to encourage the act of buying, promotion efforts are geared directly to the consumer.

The NERGI® brand belongs to SOFRUILEG and is used under licence. NERGI® mini kiwifruit are distributed by 3 approved sales operators ORTOFRUIT ITALIA (Italy), PORTPRIMLAND (Portugal) and PRIMLAND (France).

For further information:
SOFRUILEG – Jean-Pierre CARUEL
Tel.: +33 (0)6 13 89 14 33 – jp.caruel@sofruileg.com – www.nergi.info

The licenses managing varieties company SOFRUILEG will be present at the MACFRUIT 2024 Fruit and Vegetable Trade Fair in Rimini  (Italy) – May 2024.

Do not hesitate to contact us for more information on range of kiwi fruits varieties (green, gold, red and kiwiberry).

For more information, contact Fabien BEC : f.bec@sofruileg.com and Jean-Pierre CARUEL :jp.caruel@sofruileg.com

The kiwi and mini kiwi licenses managing varieties company SOFRUILEG will be present at the FRUIT LOGISTICA Fruit and Vegetable Trade Fair in Berlin (Germany) from 7 to 9 February 2024.

For more information on our varieties, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com

SOFRUILEG will be exhibiting at the SIVAL Horticulture Show to be held in ANGERS city in France from January 16 to 18, 2024.

On this occasion, SOFRUILEG will highlight its new promissing range of green and yellow kiwi varieties and mini kiwis.

The demand of high quality kiwis fruits is expanding on the market.

We would be happy to assist growers on their new kiwi projects.

SOFRUILEG : stand D155 – Hall ARDESIA

www.sofruileg.com