Consumption of NERGI® mini kiwifruit is rising steadily in Northern European markets, where the market for fruit berries remains buoyant. The sweet and acidulous taste of NERGI® mini kiwifruit delivers a delightful taste experience to consumers, adults and children alike.
Today, German and Scandinavian households largely endorse the consumption of fruit berries and NERGI® mini kiwifruit. Leading retail networks were quick to promote the product, and consumers are following suit. While some consumers see it as a way of promoting healthy, tasty food, others choose it for convenience and ease of use. Although French and Italian consumers appear to be adopting the product more slowly, consumer habits are changing and the outlook for development is favourable.
« The product is available from mid-August to mid-November, in line with the brand’s quality specifications. This year, over 10 million 125 g punnets are expected to hit the shelves, mainly from our orchards in Portugal, Italy and France. »
Jean-Pierre Caruel.
SOFRUILEG Innovation Department
Significant promotional budgets are being rolled out by the marketing teams to support brand awareness on social media, in particular with a network of European influencers. This year, the brand’s messages revolve around a new concept: « SMALL FRUIT, MAXI EFFECTS ».
With tailor-made campaigns for each market segment and incentives to encourage the act of buying, promotion efforts are geared directly to the consumer.
The NERGI® brand belongs to SOFRUILEG and is used under licence. NERGI® mini kiwifruit are distributed by 3 approved sales operators ORTOFRUIT ITALIA (Italy), PORTPRIMLAND (Portugal) and PRIMLAND (France).
For further information:
SOFRUILEG – Jean-Pierre CARUEL
Tel.: +33 (0)6 13 89 14 33 – jp.caruel@sofruileg.com – www.nergi.info
