How to encourage producers to invest in a resistant and productive yellow kiwi variety?
After conquering kiwi industry professionals at specialized trade shows, the Haegeum variety is now establishing itself as a major innovation: a yellow kiwi variety of high qualitative level available from December to May.
To mark this advancement, SOFRUILEG organized on September 16, 2025, the Haegeum Day, a unique event bringing together producers, distributors, and industry stakeholders.
On the program: technical workshops to deepen know-how, opportunities for exchanges between professionals, and the discovery of a Haegeum orchard in Montardon (64).
The day ended as producers already committed, others still considering, and European partners curious to explore the prospects offered by this new variety gathered in a plenary session.
Welcomed by AGROCAMPUS 64, students, professionals, and partners were able to share their expertise and vision around this fruit of the future.
