Consumption of NERGI® mini kiwifruit is rising steadily in Northern European markets, where the market for fruit berries remains buoyant. The sweet and acidulous taste of NERGI® mini kiwifruit delivers a delightful taste experience to consumers, adults and children alike.

Today, German and Scandinavian households largely endorse the consumption of fruit berries and NERGI® mini kiwifruit. Leading retail networks were quick to promote the product, and consumers are following suit. While some consumers see it as a way of promoting healthy, tasty food, others choose it for convenience and ease of use. Although French and Italian consumers appear to be adopting the product more slowly, consumer habits are changing and the outlook for development is favourable.

« The product is available from mid-August to mid-November, in line with the brand’s quality specifications. This year, over 10 million 125 g punnets are expected to hit the shelves, mainly from our orchards in Portugal, Italy and France. »

Jean-Pierre Caruel.

SOFRUILEG Innovation Department

Significant promotional budgets are being rolled out by the marketing teams to support brand awareness on social media, in particular with a network of European influencers. This year, the brand’s messages revolve around a new concept: « SMALL FRUIT, MAXI EFFECTS ».

With tailor-made campaigns for each market segment and incentives to encourage the act of buying, promotion efforts are geared directly to the consumer.

The NERGI® brand belongs to SOFRUILEG and is used under licence. NERGI® mini kiwifruit are distributed by 3 approved sales operators ORTOFRUIT ITALIA (Italy), PORTPRIMLAND (Portugal) and PRIMLAND (France).

For further information:
SOFRUILEG – Jean-Pierre CARUEL
Tel.: +33 (0)6 13 89 14 33 – jp.caruel@sofruileg.com – www.nergi.info

The kiwi and mini kiwi licenses managing varieties company SOFRUILEG will be present at the FRUIT LOGISTICA Fruit and Vegetable Trade Fair in Berlin (Germany) from 7 to 9 February 2024.

For more information on our varieties, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com

SOFRUILEG will be exhibiting at the SIVAL Horticulture Show to be held in ANGERS city in France from January 16 to 18, 2024.

On this occasion, SOFRUILEG will highlight its new promissing range of green and yellow kiwi varieties and mini kiwis.

The demand of high quality kiwis fruits is expanding on the market.

We would be happy to assist growers on their new kiwi projects.

SOFRUILEG : stand D155 – Hall ARDESIA

www.sofruileg.com

This year, the quantity of flowers observed at flowering stage is particularly high.

If the weather conditions are favorable until harvest, the volumes of marketable fruit will be significantly higher than in 2022. Good news for consumers!

The kiwi berries from Arguta HORTGEM varieties are marketed under the NERGI® brand. To benefit from the NERGI® brand, the kiwi berries have to meet a certain number of quality criteria listed in strict specifications. Depending on the production areas such Portugal, Italy, Spain, France and Ukraine, the first pickings will take place between August and September.

The sales period runs from August to November.

NERGI® is a protected trademark belonging to SOFRUILEG.’

‘Photos SOFRUILEG – 2023’

www.nergi.info

The kiwi (green and gold) and mini kiwi licenses managing varieties company SOFRUILEG will be present at the MACFRUIT 2023 Fruit and Vegetable Trade Fair in Rimini  (Italy) from 3 to 5 May 2023.

For more information, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com

The kiwi and mini kiwi licenses managing varieties company SOFRUILEG will be present at the FRUIT LOGISTICA Fruit and Vegetable Trade Fair in Berlin (Germany)  from 7 to 9 February 2023.

For more information, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com

For its first participation in the SIVAL exhibition in Angers (France), the kiwi and mini kiwi licenses managing varieties company SOFRUILEG recorded a strong crowd on its stand and in particular an obvious interest for the 2 new varieties of green kiwifruit Haewon and yellow Haegeum.

For more information, http://sofruileg.com/#varietal-portfolio

SOFRUILEG will be exhibiting at the SIVAL Horticulture Show to be held in Angers from January 17 to 19, 2023.

With 700 exhibitors present and 26,000 professional visitors, SIVAL is the only show in France to offer a complete and efficient offer of equipment and services for specialized plant production: arboriculture, vegetable crops, seeds, viticulture, horticulture, medicinal plants and aromatic…

On this occasion, SOFRUILEG will highlight its entire varietal portfolio of green, yellow kiwis and mini kiwis.

Presented in the Variety Innovation Competition, the application for our new HAEGEUM yellow kiwifruit variety was selected by the preselection jury. See attached variety sheet.

The HAEGEUM yellow kiwi variety will obviously be one of the varietal attractions of SIVAL 2023!

Visit the SOFRUILEG stand: Hall B, stand C53.

www.sofruileg.com

www.sival-angers.com/salon-sival/in-brief/

SOFRUILEG will be exhibiting at the SIVAL Fair (Plant Product Trade Show) in the city of Angers in France from January 17 to 19, 2023.

We invite you to meet us on the SOFRUILEG stand where we will present our latest varietal offer for KIWI green, gold and KIWI BERRY.

SOFRUILEG : Booth C53 Hall B.

http://sofruileg.com/#varietal-portfolio

For more information on SIVAL: https://www.sival-angers.com/en/sival/le-salon/