Sofruileg will be attending Macfrut from April 21 to 23, at Stand A1-011!
Come meet our team and discover our latest varietal innovations.
We will also be offering tastings of our flagship variety, HAEGEUM, renowned for its exceptional flavor.
A highlight you won’t want to miss!
See you at Macfrut!
We’re excited to announce that Sofruileg will be exhibiting at SIVAL 2026 in Angers, from January 13th to 15th.
Come and meet our team on stand C147 to discover our latest innovations, taste our delicious fruits, and discuss how we can grow together!
🍃 HAEWON — Early green-fleshed kiwi
With its very sweet and flavorful flesh, HAEWON represents a very promising opportunity to open new markets.
It features an attractive presentation, bright green pulp, and juicy, aromatic texture with a high sugar level.
The fruit has a light brown skin, a large size (around 105 g), and a regular elongated shape, combining great taste with excellent visual appeal.
☀️ HAEGEUM — Golden fleshed kiwi with exceptional eating quality
HAEGEUM stands out for its very flavorful and sweet flesh, bright yellow pulp, and juicy, aromatic profile with a high sugar content.
Its shiny brown skin, large size (about 100 g), and strong visual brightness make it an attractive variety for premium segments.
We look forward to seeing you at SIVAL 2026 to discover and taste these two outstanding kiwi varieties!!
How to encourage producers to invest in a resistant and productive yellow kiwi variety?
After conquering kiwi industry professionals at specialized trade shows, the Haegeum variety is now establishing itself as a major innovation: a yellow kiwi variety of high qualitative level available from December to May.
To mark this advancement, SOFRUILEG organized on September 16, 2025, the Haegeum Day, a unique event bringing together producers, distributors, and industry stakeholders.
On the program: technical workshops to deepen know-how, opportunities for exchanges between professionals, and the discovery of a Haegeum orchard in Montardon (64).
The day ended as producers already committed, others still considering, and European partners curious to explore the prospects offered by this new variety gathered in a plenary session.
Welcomed by AGROCAMPUS 64, students, professionals, and partners were able to share their expertise and vision around this fruit of the future.
SOFRUILEG, french company dedicated to global intellect property licensing, design of innovative technical and marketing concepts in the fruits industry will be present at MACFRUIT 2025.
SOFRUILEG’s mission is to bring new technical and varietal solutions to the growers to add value to the supply chain in existing and future markets in fresh produce food.
This year, SOFRUILEG will exhibit at the MACFRUIT 2025 in Rimini (ITALY) and will highlight 2 promissing varieties for the green and gold kiwi markets.
Growers, invest in a promissing crop !
For more information, keep in touch with :
Fabien BEC: f.bec@sofruileg.com
Jean-Pierre CARUEL : jp.caruel@sofruileg.com
At the last International Fruit and Vegetable Show FRUITLOGISTICA in Berlin, SOFRUILEG revealed the new visual identity that NERGI® punnets will feature for the next marketing season from August to November 2025 in the berry section of the main European brands. The new design is intended to be in line with the brand’s values of naturalness and in line with consumer profiles. Since its launch 20 years ago in 2005, more than 45 million consumer units have been successfully marketed, particularly in Germany, Scandinavia and the UK. The NERGI® concept now brings together 140 partner growers spread between Portugal, Italy, France and Ukraine. SOFRUILEG aims to continue developing its surface areas in the coming years to meet the growing demand from consumers attracted by the NERGI® minikiwi.
For more information on NERGI®, contact Jean-Pierre CARUEL :jp.caruel@sofruileg.com
Growers, invest in a crop of the future!
SOFRUILEG supports growers looking for diversification by offering a range of new high-performance green, yellow and red kiwi varieties.
Meet the SOFRUILEG technical team : stand D150 – Hall ARDESIA
www.sofruileg.com
Crédit photo : @Pauline Luc
SOFRUILEG at the SIFEL-VINITECH exhibition in Bordeaux (FRANCE) – november 2024 – Promising contacts for kiwi production projects for green and golden kiwi !
The licenses managing varieties company SOFRUILEG will be present at the MACFRUIT 2024 Fruit and Vegetable Trade Fair in Rimini (Italy) – May 2024.
Do not hesitate to contact us for more information on range of kiwi fruits varieties (green, gold, red and kiwiberry).
For more information, contact Fabien BEC : f.bec@sofruileg.com and Jean-Pierre CARUEL :jp.caruel@sofruileg.com
This new variety will be offered to local producers and packaged
in nearby fruit stations.
European consumers will thus be able to benefit from national products over a longer kiwi season.
HAEWON, an early, green-fleshed variety, was selected by the JARES Research Institute based in South Korea.
Selected by natural means, HAEWON is characterized by fruit with an attractive appearance, sweet, flavourful flesh, large size and high potential yield. HAEWON is an early variety that can be harvested 30 to 40 days before the standard HAYWARD variety with a high sugar content, enabling fruit with a good flavour profile to be marketed from October.
HAEWON is a vigorous plant which also shows good tolerance to PSA (Pseudomonas syringae actinidiae) in the experimental trials conducted to date. The fruit can be stored for about 90 days in normal conditions.
Mediterranean production areas in France, the Iberian Peninsula, Italy and Greece will be targeted for cultivating HAEWON.
HAEWON is protected by European Plant Variety Rights.
Find the latest news from the NERGI® kiwiberry at the FruitLogistica Exhibition in Berlin from February 5 to 7, 2020.
NERGI Commercial Operators present in Berlin:
ORTOFRUIT ITALIA – Hall 2.2 / Stand B02
PRIMLAND – Hall 22 / Stand D19
For more information, visit ours website :
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